Our Story

Jason and Zacc met while working at another local company here in Asheville. Soon after they started working together, they discovered a mutual love of apparel and design. Between the both of them, a decision was made to take their talents to the main stage and purchase one of the most technologically advanced direct to garment printers on the market today.

Enter Bear and Christian. Without these two gentlemen, AVL DTG would not be anywhere near the company it is today. They bring many, many years of design and web development experience into the fold. This allows AVL DTG to offer things like an online apparel customizer, custom design work, and AVL DTG’s own line of incredibly unique gear.

This company was born during the pandemic as a way to express the suppressed unique artistic abilities of the team and forge ahead on their own path to successful entrepreneurship during these unequivocally transformative times. With the needs of the Western North Carolina community constantly changing and evolving, they are prepared to adapt and deliver.


Zaccary Ledford

Co-Founder, Computer Professional

"Some people can read War and Peace and come away thinking it’s a simple adventure story. Others can read the ingredients on a chewing gum wrapper and unlock the secrets of the universe."

Lex Luthor

Learning to love life by living through loss and mistakes. Lessons learned then gradually surfacing, Letting go, stripping naked to scream. I am not perfect nor do I strive to be, I am alive in this world of face first falls and public breakdowns. I'm a retarded, disfigured clown. Dying to be heard through the simple art of letting this heavy wall finally fall. I'm an equal being of no race, or color, a hallucination if you will. Sneaking into the lives of strangers, and letting them fall apart to a new rhythm just to feel better.


Jason Broaddus

Co-Founder, Marketing God

"You do not merely want to be considered the best of the best. You want to be considered the only ones that do what you do."

Jerry Garcia

Jason is a career server/bartender and has worked in restaurants all over Asheville. He started at Nine Mile in Montford and most recently was working at Cedric’s Tavern at The Biltmore Estate. Always containing an entrepreneurial spirit, Jason spent most of his late teens and 20’s touring with musicians and selling various wares across the country. Love of art and clothing led him to the ultimate goal of creating AVL DTG. He is married to a beautiful lady named Tyler and has two incredible children Rowan and Bodhi.


Bear Roberts

Graphic Design Factory

"I dont know where I'm going but I'm on my way."

Carl Sagan

Cut on a factory floor in Asheville, North Carolina, Bear Roberts consistently establishes visual representations that echo a diverse background and upbringing.


Christian Cassara

Programmed the Matrix

“If you know the way broadly, you will see it in everything.”

Miyamoto Musashi

Christian is a Full Stack Developer, as well as an Outdoor Educator. He learned how to code making Flash games as a teenager, and moved on to build websites and applications using various frameworks. Dipping his toes in front-end, back-end and everything in between, he enjoys finding elegant solutions to complex problems. When he's not working on projects he can be found taking people on hikes, playing with ropes at heights and flying through trees at 40 MPH.


Daniel Bangert

Nuff Said